Health Corner
How to Tell If Matcha Is Truly Ceremonial Grade
The matcha market has a problem — and it’s getting worse. As global demand for matcha has exploded (Japan’s matcha exports surged over 75% in 2024 alone), the market has flooded with products claiming to be “ceremonial grade” that simply aren’t. Tins with beautiful Japanese-inspired packaging, premium pricing, and bold grade claims often contain matcha […]
