Shop Hinomarucha
Japanese Matcha & Tea, Selected for Your Ritual
Explore Hinomarucha’s collection of Japanese matcha, tea, and thoughtfully selected tea accessories.
The Hinomarucha Difference
Why Shop Hinomarucha?
From carefully selected Japanese tea to thoughtfully chosen tea essentials, Hinomarucha brings the experience of Japanese tea closer to your everyday ritual.
Authentic Japanese Tea
Explore matcha and tea connected to Japan’s renowned tea-growing regions.
Carefully Selected
Discover thoughtfully selected teas and tea products for different ways of enjoying Japanese tea.
Tea Essentials
Find matcha, hojicha powder, tea accessories, sets, and other essentials in one collection.
For Everyday Rituals
Whether you’re preparing a traditional bowl or enjoying tea your own way, find products made for your tea ritual.
From Japan
Looking for Matcha in Larger Quantities?
Hinomarucha brings together Japanese matcha and tea connected to tea-growing regions across Japan — Aichi, Uji, Saga, and Kagoshima. Explore the products and origins behind every cup.
For Businesses
Looking for Matcha in Larger Quantities?
Explore Hinomarucha’s wholesale options for cafés, restaurants, retailers, and other businesses looking for Japanese matcha and tea.
Customer Experiences
Loved by Matcha & Tea Lovers
Discover what customers and tea enthusiasts have to say about their experience with Hinomaru Cha.
A simple ritual. A genuine taste of Japan.
Wonderful Taste & Perfect Quality Tea
I’ve been drinking it for more than 30 years 🙂 Thank you for this wonderful tasting and perfect quality tea, given to us…
Karish
Ux Designer
Amazing Tea Products
I want to thank you for your tea (Ceylon Orange). I have tried a lot of different teas and I liked your tea like no other.
Francheska Canoy
Matcha Shop Owner
Gratitude for Producing Delicious Tea
I am that I discovered your brand. This is the best variation of tea I ever tasted. I also appreciate what you do for the benefit of your workers.
Marina Alico
Co-founder
Let's Talk Tea
Have a Question or Want to Work With Us?
Join our community—subscribe today and be the first to discover new matcha releases, excluWhether you’re looking for premium Japanese matcha for your business, interested in wholesale supply, or simply have a question about our products, we’d love to hear from you.sive items, and insider updates from our team.
Wholesale & Trade
Explore our range and pricing for cafés, restaurants, and retailers.
Private Label / OEM
Discuss custom matcha sourcing and branding opportunities.
General Inquiries
Questions about our products, delivery, or anything else.
Frequently Asked Questions
Your Questions About Japanese Matcha, Answered
From choosing the right matcha to preparing and storing your tea, find helpful answers to common questions about shopping with Hinomarucha.
What type of matcha does Hinomarucha offer?
Hinomarucha offers Japanese matcha and tea products, including ceremonial-grade matcha, culinary matcha, and Hojicha Powder. Product availability may vary, so check the current shop collection for available products.
What is the difference between ceremonial and culinary matcha?
Ceremonial matcha is generally intended for traditional matcha preparation and drinking, while culinary matcha is suited to recipes, drinks, desserts, and other food applications. Choose based on how you plan to enjoy your matcha.
Where does Hinomarucha matcha come from?
Hinomarucha sources Japanese tea from regions including Aichi, Uji, Saga, and Kagoshima. The specific origin depends on the product.
How should I prepare matcha?
For traditional preparation, sift your matcha into a bowl, add a small amount of hot water, and whisk until smooth and lightly frothy. Avoid using boiling water, as a slightly cooler temperature is generally preferred for matcha.
How should I store matcha?
Keep matcha tightly sealed and store it in a cool, dry place away from direct sunlight, heat, moisture, and strong odors. Always follow the storage instructions provided with your specific product.
How long does matcha stay fresh?
Matcha is best enjoyed while it is fresh. Once opened, protect it from air, moisture, heat, and light and follow the product’s recommended storage instructions. Check the packaging for the best-before information.
What tea accessories are available in the Hinomarucha shop?
The collection includes selected tea accessories such as the Hitoshizuku Teapot, Matcha Can Sieve, and other tea-related products. Browse the current collection to see what is available.
How can I choose the right matcha for my needs?
Consider how you plan to use the matcha. If you want to prepare matcha as a traditional drink, ceremonial-grade matcha may be appropriate. For lattes, baking, desserts, and recipes, culinary matcha may be a better fit.
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