About Hinomarucha
Purity in
Every Leaf
Authentic Japanese matcha, thoughtfully sourced and crafted to bring the spirit of Japanese tea closer to people and businesses around the world.
B2B Clients Worldwide
Local Tea Farms
Cup of Tea Daily
Types of Japanese Tea
The Hinomarucha Story
Authentic Japanese Matcha. Global Trust. Modern Innovation.
Hinomarucha brings authentic Japanese matcha and tea to people, brands, cafés, retailers, and businesses around the world.
Rooted in Japan’s tea-growing traditions, we work with carefully selected Japanese tea sources to create products that respect the character of the tea while fitting the way people enjoy it today.
From everyday matcha rituals to wholesale supply and private label opportunities, Hinomarucha connects Japanese tea craftsmanship with modern markets.
From Japan
From Japanese Tea-Growing Regions to Your Ritual
Hinomarucha’s sourcing story is connected to tea-growing regions across Japan, including Aichi, Uji, Saga, and Kagoshima.
Our Origins
Rooted in Japan's Tea-Growing Regions
Every region brings its own history, environment, and tea-growing traditions. Hinomarucha’s sourcing story connects us to several important tea-growing areas across Japan.
宇治
Uji
A celebrated tea-growing region with a deep history of Japanese tea culture and matcha production.
愛知
Aichi
Discover Japanese tea from Aichi, a region with a strong tradition of tea cultivation and production.
鹿児島
Kagoshima
Located in southern Japan, Kagoshima’s climate and fertile landscapes support a thriving tea-growing tradition.
佐賀
Saga
Explore tea from Saga and discover another distinctive part of Japan’s rich tea-growing landscape.
What We Believe
Tea Made With Care,
From Origin to Experience
01
Carefully Sourced
From your first inquiry to your first shipment, our process is designed to make wholesale sourcing straightforward.
02
Respect for Tradition
Japanese tea carries generations of knowledge and craftsmanship. We aim to respect those traditions while creating tea experiences that fit modern lifestyles.
03
Made for Today
Completely free from synthetic chemicals and unnecessary fillers. Each element is kept as pure and authentic as possible, preserving its natural integrity and wholesome goodness
Craft & Freshness
Preserving the Character of Japanese Tea
Hinomarucha places importance on careful handling and freshness. Our matcha is produced in small batches, helping preserve the color, aroma, and character of the tea.
“From the tea leaf to the finished product, every stage contributes to the experience in the cup.”
Our Values
What Guides Hinomarucha
Authenticity
Respecting the origins, traditions, and character of Japanese tea.
Quality
Selecting and developing tea products with care and attention to consistency.
Sustainability
Supporting more responsible approaches to sourcing, packaging, and the environment.
Connection
Creating meaningful connections between Japanese tea producers, businesses, and tea drinkers around the world.
For Tea Lovers
Japanese Tea for Everyday Rituals
From ceremonial matcha to tea accessories and everyday favorites, Hinomarucha makes it easier to bring Japanese tea into your daily routine.
For Businesses
Japanese Tea for Growing Brands
Hinomarucha works with cafés, retailers, distributors, and brands looking for wholesale, private label, and product development opportunities.
For Business
From Wholesale Supply to Private Label
Hinomarucha supports businesses looking to source Japanese matcha and tea products for retail, cafés, restaurants, hospitality, distribution, and brand development.
Private Label
Explore opportunities to develop tea products suited to your brand and market.
Our Approach
Thinking About Tea Beyond the Cup
Hinomarucha recognizes that tea is connected to the land, the people who grow it, and the materials used to bring it to customers. We continue to explore more responsible approaches to sourcing and packaging while respecting the quality and character of Japanese tea.
Hinomarucha
"Authentic Japanese tea,
thoughtfully brought into modern life."
At Hinomarucha, we honor the traditions behind Japanese tea while creating products and experiences that help more people discover and enjoy it.
Customer Experiences
Loved by Matcha & Tea Lovers
Discover what customers and tea enthusiasts have to say about their experience with Hinomaru Cha.
A simple ritual. A genuine taste of Japan.
Wonderful Taste & Perfect Quality Tea
I’ve been drinking it for more than 30 years 🙂 Thank you for this wonderful tasting and perfect quality tea, given to us…
Karish
Ux Designer
Amazing Tea Products
I want to thank you for your tea (Ceylon Orange). I have tried a lot of different teas and I liked your tea like no other.
Francheska Canoy
Matcha Shop Owner
Gratitude for Producing Delicious Tea
I am that I discovered your brand. This is the best variation of tea I ever tasted. I also appreciate what you do for the benefit of your workers.
Marina Alico
Co-founder
Discover Hinomarucha
Bring Japanese Tea
Into Your World
Whether you are discovering matcha for the first time, building a daily tea ritual, or looking for Japanese tea products for your business, explore what Hinomarucha has to offer.
Frequently Asked Questions
Curious About Hinomarucha?
Learn more about our story, Japanese tea origins, products, and the way we connect traditional tea with modern life.
What is Hinomarucha?
Hinomarucha is a Japanese matcha and tea brand focused on bringing authentic Japanese tea closer to people and businesses around the world. We offer carefully selected matcha, tea products, and tea essentials for different ways of enjoying Japanese tea.
Where does Hinomarucha source its tea?
Hinomarucha’s sourcing story is connected to Japanese tea-growing regions including Aichi, Uji, Saga, and Kagoshima. The specific origin varies depending on the product.
What makes Hinomarucha different?
Hinomarucha brings together Japanese tea traditions and modern tea experiences. We focus on carefully selected Japanese tea while creating products suited to everyday tea rituals, cafés, retail, and business applications.
What types of tea products does Hinomarucha offer?
Our collection includes Japanese matcha, Hojicha Powder, tea accessories, matcha sets, and other tea-related products. Our selection is designed for both traditional preparation and modern ways of enjoying Japanese tea.
Is Hinomarucha only for traditional matcha preparation?
No. While matcha has deep roots in Japanese tea traditions, Hinomarucha products can be enjoyed in different ways. Matcha can be prepared traditionally or used in drinks, recipes, desserts, and everyday tea rituals, depending on the product.
Does Hinomarucha work with businesses?
Yes. Hinomarucha works with businesses looking to source Japanese matcha and tea products for retail, cafés, restaurants, hospitality, distribution, and other commercial applications.
Does Hinomarucha offer private label and product development?
Yes. In addition to wholesale, Hinomarucha works with businesses interested in private label and product development opportunities. Businesses can contact the Hinomarucha team to discuss their brand, market, and product requirements.
Where can I buy Hinomarucha products?
You can explore the available Hinomarucha matcha, tea, and tea accessories through the online shop. Businesses interested in wholesale or distribution can also contact Hinomarucha to discuss their requirements.