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Tea Farm Cooperative

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About Hinomarucha

Purity in Every Leaf

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Authentic Japanese Matcha. Global Trust. Modern Innovation.
Hinomarucha delivers premium, sustainably sourced matcha straight from Japan’s farms to brands and businesses worldwide. Rooted in centuries-old tea tradition yet driven by innovation, we offer unmatched transparency, quality, and cultural authenticity. Whether for private label, wholesale, or product development — we help you craft a matcha experience that inspires wellness and builds connections across the globe.

Functional

Formulated through time-honored methods supported by modern refinement — providing clean energy, focus, and daily wellness benefits.

Product of Japan

Sourced from Japan’s renowned tea-growing regions, ensuring purity, cultural authenticity, and world-class quality.

Refillable

Options for refill packaging and eco-responsible solutions support brands that value sustainability and reduced waste.

Convenient

Easy-to-use formats made for cafés, retailers, private labels, and health-focused consumers — from tins to bulk and refill packs.

experience

The Story Behind Hinomarucha

Our matcha is grown naturally — without synthetic chemicals, pesticides, or artificial additives.
We partner with dedicated tea farmers who prioritize soil health, biodiversity, and responsible agriculture.
Each harvest delivers pure, clean, and authentic matcha — crafted with care, integrity, and respect for the land.

Our farms embrace eco-conscious growing practices, protecting both the soil and the purity of the tea.
Every cup represents our ongoing commitment to sustainability and a greener tomorrow.

Our matcha is stone-ground in small batches, preserving its vibrant color, aroma, and flavor.
With a direct farm-to-cup supply chain, we minimize storage time to maintain maximum freshness.
Every sip offers the pure, lively taste of authentically crafted Japanese matcha at its peak.

B2B Clients Worldwide
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Local Tea Farms
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Gratitude for Producing Delicious Tea
Perfect place to enjoy a wonderfully creative pot of tea with mouth-watering, freshly baked delights on a three-tiered plate to share! I highly recommend it.
Maria Christina

Product Manager

Gratitude for Producing Delicious Tea
I am that I discovered your brand. This is the best variation of tea I ever tasted. I also appreciate what you do for the benefit of your workers.
Kate Platonova

Co-founder

Wonderful Taste & Perfect Quality Tea
I’ve been drinking it for more than 30 years 🙂 Thank you for this wonderful tasting and perfect quality tea, given to us...
Juris Kleperis

Ux Designer

Wonderful Taste & Perfect Quality Tea
I’ve been drinking it for more than 30 years 🙂 Thank you for this wonderful tasting and perfect quality matcha, given to us...
Kathrin
Karish

Ux Designer

At Hinomarucha, we’re redefining how the world experiences matcha — making wellness feel natural, simple, and meaningful.
We deliver authentic Japanese matcha crafted with care, complemented by accessories that elevate everyday rituals.
Rooted in tradition and committed to quality and sustainability, we honor the past while creating a better matcha culture for the future.

TERUMI KOBAYASHI

COO & Co-Founder

Ocha House