Tea Farm Cooperative

About Hinomarucha

Purity in Every Leaf

To be the world’s most trusted source of authentic Japanese matcha, blending centuries-old tradition with modern innovation. We envision a global community where businesses and individuals alike can access premium, sustainably sourced matcha — directly from Japan’s tea farms to every corner of the world. By championing transparency, quality, and cultural authenticity, Hinomarucha aspires to elevate the matcha experience, empower brands through B2B partnerships and private label solutions, and inspire a healthier, more connected lifestyle worldwide.

experience

The Story Behind Hinomarucha

100% Organic Way

Our tea is cultivated without synthetic chemicals or additives.
We work with farmers who nurture the soil and protect biodiversity.
Every harvest delivers pure, natural matcha with integrity and care.

Sustainable Farming

Our farms follow eco-friendly practices, keeping the soil and tea pure.
We partner with small local growers who share our passion for quality.
Every cup reflects our commitment to a greener tomorrow.

Always Fresh

Our matcha is stone-ground in small batches to preserve vibrant flavor.
We ensure direct farm-to-cup supply, avoiding long storage times.
Every sip delivers the pure, lively taste of freshly crafted matcha.

B2B Clients Worldwide

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Local Tea Farms

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Cup of Tea Daily

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Types of Japanese Tea

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Gratitude for Producing Delicious Tea

Perfect place to enjoy a wonderfully creative pot of tea with mouth-watering, freshly baked delights on a three-tiered plate to share! I highly recommend it.

Maria Christina

Product Manager

Gratitude for Producing Delicious Tea

I am that I discovered your brand. This is the best variation of tea I ever tasted. I also appreciate what you do for the benefit of your workers.

Kate Platonova

Co-founder

Wonderful Taste & Perfect Quality Tea

I’ve been drinking it for more than 30 years 🙂 Thank you for this wonderful tasting and perfect quality tea, given to us...

Juris Kleperis

Ux Designer

Wonderful Taste & Perfect Quality Tea

I’ve been drinking it for more than 30 years 🙂 Thank you for this wonderful tasting and perfect quality tea, given to us...

Karish

Ux Designer

At Hinomarucha, our purpose is to redefine the way the world experiences matcha. We believe that wellness should feel natural, not complicated. That’s why we offer authentic Japanese matcha, crafted with care and paired with thoughtful accessories to enrich everyday rituals. All while upholding our promise of quality, sustainability, and respect for tradition.